Case Study: Dr. Dancheva Dermatology
Case Study: Dr. Dancheva Dermatology
CLIENT
Dr. Dancheva – Dermatology
DELIVERABLES
Brand Identity Web Design and Development
TEAM
ABOUT DR. DANCHEVA DERMATOLOGY
Dr. Assia Dancheva is a leading expert Dermatologist – Venereologist in Sofia, Bulgaria. The clinic specializes in dermatology, venereology, aesthetic procedures, and is one of the leading specialists in Bulgaria for Radiesse applications. Procedures are performed at the Derma Sofia Medical Center, equipped with modern technology and providing full comfort for patients.
CHALLENGE
We were tasked with redesigning Dr. Dancheva’s website and updating her existing logo.
Logo Redesign: We created a logo that is both aesthetically pleasing and inspires trust in the doctors and their clinic.
Web Design & Development: Instead of starting from scratch, we chose to build on the existing website, preserving its structure, URLs, and content. This approach allowed us to maintain search engine rankings and avoid the need for redirects, ensuring all existing links remained functional. Despite the challenge of integrating old and new technologies, we are pleased that everything went according to plan.
Additionally, we needed to develop a UI that effectively presents medical information, including potentially unsettling images, in a way that is informative yet comforting for patients undergoing procedures. Furthermore, we had to strategically organize a substantial amount of text to provide essential details without overwhelming patients.
OUR SOLUTION
We prioritized creating a visually appealing and user-friendly platform that meets the needs of both desktop and mobile users. For the website, we designed a modern layout to highlight the professionalism of the clinic. Mobile optimization was a key focus, ensuring a smooth browsing experience across different devices. Balancing the use of white, typically associated with hospitals, with pastel colors, known for their soft and calming tones, was important to ensure patients feel comfortable and trust their doctors. This approach led to a cohesive and welcoming platform that effectively presents medical information while building trust and confidence in the clinic.
LOGO & BRAND DESIGN
When redesigning the logo for Dr. Assia Dancheva, our aim was to create an elegant and classy design while instilling a sense of security and peace of mind in patients. We achieved this by using a serif font for “Dancheva,” which express professionalism and is suitable for a trusted medical establishment. For “Dr.” and “Dermatology,” we used a handwritten-style font to add a personal touch and symbolize genuine care for patients. This combination of fonts improves the logo’s overall aesthetic appeal while effectively communicating the clinic’s commitment to quality care and personalized service.
UI DESIGN
We integrated clear and elegant visual elements in the UI design for Dr. Dancheva Dermatology platform to reflect the professional standard upheld by the clinic. The interface incorporates intuitive navigation and carefully selected classy fonts to present text, ensuring easy readability. Leveraging the accordion UI, key points are highlighted as titles, with full information available upon further exploration. This approach not only maintains a clear and organized look but also ensures essential details are readily accessible while preventing patients from feeling overwhelmed.
CONCLUSION
In conclusion, we successfully redesigned the logo and user interface (UI) of the website. The platform now reflects the high standards upheld by the clinic. With clear and elegant visual elements, intuitive navigation, and strategic organization of information, the UI design ensures both accessibility and comfort for patients seeking medical information and procedures. The design has contributed to enhancing the clinic’s online presence, fostering trust, and providing a seamless experience for visitors.
