Logo for Alternative Partners Financial

This financial management company commissioned a logo that would convey reliability, success, and LGBTQIA+ inclusivity.

• The traditional blue and solid, square typeface reference more a more traditional financial corporate look to bring an air of sophisticated reliability.

• The upward-trending "chart" mark represents success of financial holdings that the company seeks for their clients.

• The rainbow coloring is a welcoming flag to their core target market.