Vedicbro.com Brand Guidelines Document

Case Study: Brand Guidelines Development for Vedicbro by Think 360 Studio

Overview

Vedicbro, a burgeoning e-commerce platform specializing in ayurvedic and wellness products, partnered with Think 360 Studio to create comprehensive brand guidelines. The objective was to establish a cohesive and compelling brand identity that reflects the essence of Ayurveda while appealing to a modern, health-conscious audience.

Objectives

Establish a Strong Brand Identity: Create a visual and verbal identity that communicates the core values of Ayurveda—balance, wellness, and natural healing.
Enhance Market Positioning: Differentiate Vedicbro from competitors through unique and consistent branding.
Build Customer Trust: Develop guidelines that ensure a professional and trustworthy appearance across all customer touchpoints.
Develop a Memorable Brand Name: Craft a brand name that resonates with the target audience and embodies the essence of the company's mission and values.

Research and Discovery

The project began with an in-depth research phase, which included:

Market Analysis: Examining current trends in the ayurvedic and wellness market, identifying key competitors, and understanding customer preferences.
Brand Audit: Reviewing Vedicbro.com’s existing branding elements to identify strengths and areas for improvement.
Stakeholder Interviews: Conduct interviews with Vedicbro's founders and key team members to understand their vision, values, and business goals.

Brand Strategy

Based on the research findings, Think 360 Studio developed a comprehensive brand strategy:

Brand Positioning: Positioning Vedicbro as a trusted source for high-quality, authentic ayurvedic products that promote holistic wellness.
Brand Personality: Defining the brand as knowledgeable, caring, and committed to natural health solutions.
Core Messaging: Crafting key messages highlighting the benefits of Ayurveda and the authenticity of Vedicbro's products.

Visual Identity

Think 360 Studio crafted a visual identity that aligns with the brand strategy:

Logo Design: Creating a logo that combines traditional Ayurvedic symbols with modern design elements to convey authenticity and contemporary relevance.
Color Palette: Select colors that evoke a sense of calm, wellness, and nature, such as earthy greens, warm yellows, and soothing neutrals.
Typography: Choosing clean, readable fonts that complement the brand’s natural and professional image.

Brand Assets

The brand guidelines document included detailed specifications for all brand assets:

Logo Usage: Instructions on proper logo placement, size, and variations for different mediums.
Color Codes: Exact color codes for print and digital use to ensure consistency.
Typography: Guidelines for primary and secondary fonts, including usage rules for headings, body text, and captions.
Imagery: Recommendations for photography styles that reflect the brand’s focus on natural wellness and authentic ayurvedic practices.

Implementation

To ensure seamless implementation of the brand guidelines, Think 360 Studio provided:

Templates: Pre-designed templates for marketing materials, social media posts, and product packaging.
Training: Workshops and sessions for Vedicbro’s team to familiarize them with the new brand guidelines and ensure consistent application across all channels.

Results

Enhanced Brand Recognition: The new brand identity has helped Vedicbro.com stand out in the competitive ayurvedic market.
Increased Customer Trust: Consistent and professional branding has fostered greater customer trust and loyalty.
Positive Feedback: Both internal stakeholders and customers have praised the new branding for its authenticity and appeal.
Memorable Brand Name: Vedicbro has been well-received for its blend of traditional and contemporary appeal, which makes it easily recognizable and relatable.