Branding: Brass Knuckles Superior Jerky
Brass Knuckles Superior Jerky is a brand born out of a passion for crafting high-quality, artisan American-style jerky. The brand, created by two friends, is built on the principle of delivering delicious, sustainable snacks that cater to both consumers and soldiers on the battlefield.
Brand Concept:
Artisan Jerky for Consumers:
Our jerky is hand-crafted using the finest ingredients to ensure superior taste and quality.
The brand aims to provide a premium snacking experience with flavors that cater to jerky enthusiasts looking for a robust, savory treat.
Support for Soldiers:
A unique aspect of Brass Knuckles is its mission to support military personnel.
Customers have the option to purchase jerky for themselves or donate funds to send jerky to soldiers in the field.
Our jerky is designed to be a convenient, energy-boosting snack that soldiers can carry with them, providing sustenance and a taste of home while they are on duty.
Design Elements:
Logo and Branding:
The logo features the bold, strong typography of "Brass Knuckles" prominently displayed, emphasizing strength and resilience.
The tagline "Hand Crafted for the Brave" underscores the dedication to quality and the brand's commitment to supporting the brave men and women in the military.
The color scheme combines a dark, robust background with sharp, contrasting text, symbolizing the tough yet flavorful nature of the jerky.
Packaging:
The packaging designs showcased include modern, minimalist elements with a focus on readability and brand recognition.
The labels are clear and direct, with a seal-like emblem that adds a touch of authenticity and craftsmanship.
Imagery:
The imagery used in the branding includes high-quality photos of jerky and butcher-related visuals, reinforcing the artisanal and premium quality of the product.
Visuals of the jerky and references to meat emphasize the product's rich, savory appeal.
