An integration between patients and psychologists... (Part 2)

An integration between patients and psychologists...

Psidofuturo is a digital platform aimed at increasing access to therapy in Brazil. The company had been around for a few years, and our work involved redesigning the brand and building a platform to optimize psychologists' work while providing convenience to clients.

The colors were chosen with the patients (target audience) and the brand in mind, 80% of whom are women, and each component was created to maintain the brand's visual standard. Although most psychologists use desktops for their work, we also discovered that 85% of the patients were smartphone users, so we focused more on the mobile version of the platform for clients.