An approved version of crypto wallet landing page. The entire brand has been redesigned later, but that happened due to the market fit change and name change. (Currently its a KeyApp if I am not wrong).

Main principles

• Do not make it "Like crypto". Which means do not use crypto patterns, no purple or blue gradients, no crazy glowing elements etc.

• Balance storytelling and visuals — do not overload wit text and elements

• Make a clear JTBD scenarios

• Try to make "Speaking interaction" — on next shot you will see the microinteractions and On Scroll behaviour, where I've applied friendly communicative patterns

Full screen