Greater Futures Lettering & Logo

Finishing up a new brand project for Greater Futures, an upcoming personal finance course for high schoolers. ☀️💙

The hand-lettered logo is fun and optimistic to match the team’s vision for their educational material. The colors are bright and friendly to be approachable in an industry that can seem intimidating, especially to young people.

My favorite part: the smiley icon doubles as an exponential growth chart… which is why we named him “Expo”.

More to come, this one has been a blast!