Visual Identity (VI) Design Concept for Golden Soup Restaurant

Name: 沈雨晴 (Shen Yu Qing)

English Name: Golden Soup

Logo:

The logo features a stylized bowl with flowing liquid and wave patterns, symbolizing richness, quality, and the nourishing essence of the soup. The colors gold and teal are used to evoke a sense of luxury and tranquility.

Primary Colors:

Gold: Represents luxury, high quality, and warmth.

Teal: Symbolizes calmness, freshness, and natural ingredients.

Secondary Colors:

White: Used as a background to maintain simplicity and elegance.

Black: Used for text and details to ensure readability and contrast.

Typography:

Chinese Characters: Elegant and traditional font that conveys authenticity and heritage.

English Text: Modern serif font for the tagline "Golden Soup," which complements the traditional Chinese characters and adds a contemporary touch.