Client: Capitol Optical | Singapore

A leading eye care provider with a 55-year heritage, offering comprehensive services through 17 stores across Singapore. 

Challenge:

Capitol Optical sought to promote their contact lens services, including extending them to children, while overcoming common concerns about the ease and hygiene of lens wear.

Solution:

To address these challenges, I developed a Contact Lenses Wearer Guidebook illustrating the correct method of wearing contact lenses. Central to this approach was the creation of a brand mascot named Miss Berry. Miss Berry embodies an active and hassle-free lifestyle enabled by correctly wearing contact lenses, inspiring wearers to enjoy activities without the inconvenience of glasses.

Additionally, I created a sticker set that wearers can stick on their mirror, featuring fun illustrations of Miss Berry embracing contact lenses along with simple and catchy instructions: "Wash It, Lift It, Pop It, Blink It"

Design Approach:

The wearer's guidebook was crafted using a vibrant and engaging color palette dominated by Capitol Optical's blue brand color, complemented by black and light yellow. Additional splashes of orange and yellow were introduced to infuse a sense of fun and excitement into the illustrations. The illustrations were executed in a comic style, featuring thin lines, flat colors, and dot-shading techniques to enhance visual appeal and clarity. This stylistic choice aimed to make eye care maintenance enjoyable and approachable, steering away from a serious tone typically associated with eye health.

Crafting a story that resonates with your audience is essential for establishing a strong emotional connection.

I believe that every brand has a unique story to tell — one that can truly captivate and endear its customers. Let me help you create an exceptional brand experience that engages and delights your audience.

Contact me at ngocbtm2411@gmail.com to see how I can help your brand reach new heights.