Design concept for the first page of THE OPTICAL STORE WEBSITE

Design concept for the first page of the optical store website:


What was done?


• Research


• UX/UI design


• Illustrations


• Interaction


What tools did we use?


• Figma


(text inside an object of a creative form) using tools for working with images/masks/Boolean groups/text/ glass effect, etc.


The design concept for the optical store “MY STYLE” includes the following elements:


• Branding: A large, bold letter ‘M’ on the left and a partial ‘S’ on the right, both in a dark color palette.


• Promotional Materials: A red tag with text hanging from the top of the ‘M,’ possibly part of branding or promotional material.


• Background: Photo related to eyewear fashion, suggesting a stylish and modern brand identity.


• Slogans: The phrase “style and quality at first glance” emphasizes a focus on style and product quality.
These design elements indicate that the store targets modern customers who value style and quality.


Vera Kuzniatsova
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