Branding Identity
In early 2019, Qara Group entrusted us with the task of revitalizing their brand identity, aiming to deepen connections with their clients and enrich their global presence.
Qara Group established in 2010, QARA Consulting, LLC. is an Afghanistan-based
firm serving private and public sector organizations by offering assessments, advise, implementation support, strategy and training services that drive critical decision-making, achieve mandate milestones, and solve pressing problems.
We crafted a fresh visual language comprising updated identity, graphic
elements, typography, visual guidelines, a fresh color palette, and a revamped digital ecosystem. The chosen colors, blue and green, embody the constancy
of Qara Group's mission and values. The symbol (Q) was crafted with basic geometric forms to convey stability and strength.
Client: Qara Group
Date: 2018 - 2019
