Soothe Food

A logo design for Soothe Food Ltd, a healthy takeaway based in Manchester, UK. Soothe’s meals are designed for a health-conscious clientele to provide optimal nutrition, diet and sustenance. The design focuses on simplicity and essential elements to create a clean and impactful visual identity. By using limited colours, shapes, and details, Soothe can effectively communicate their brand’s message and identity in a modern and sleek way.

By stripping away unnecessary design elements, and reinforcing the concept through a stencilled approach, the logo deliberately sought to mirror Soothe’s trademark aesthetic approach to meal and food planning by focusing on using only fresh, natural ingredients and clean, healthy culinary technique designed to fuel the mind and body.

Creating strong social media branding was an essential design element for Soothe to establish a consistent identity, engage with their audience, and build brand awareness. Developing a cohesive visual style, authentic voice, and targeted content that resonates with their target market allows Soothe to effectively showcase it’s menu and core business values, and increase customer loyalty through social media platforms.

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