Collaborated with PetVantage to design a high-conversion website that aligns with their brand values and appeals to pet owners across Australia.

User Research

Conducted thorough audience research and created buyer personas to inform design decisions and ensure the content and visuals resonated with the target market.

Wireframing

Developed wireframes incorporating persuasive copywriting to highlight the benefits of PetVantage membership, aiming to increase user engagement and conversions.

Initial High-Fidelity Design

Designed the first high-fidelity iteration with a focus on the original brand identity and client-approved wireframe, creating a clean and user-friendly experience.

Brand Identity Refinement

Refined the brand identity after stakeholder feedback, making the design more masculine, modern, and energetic to better capture the brand’s values and goals.

UI Design Iteration

Delivered a second high-fidelity design that accurately reflected the refined brand identity, balancing visual appeal with user-focused functionality.

Usability Testing Proposal

Proposed a plan for usability testing post-launch to gather data on user interaction and experience, with the goal of making further improvements based on real-world feedback.