CLIENT: Jajone Living

Jajone Living, a Singapore-based direct-to-consumer label, specialises in contemporary home designs.

Their flagship product, the Jajone Cat House, features premium, double-wall cardboard for strength and sustainability, with minimal production waste and shipping footprint.

Art Direction: Singapore Memory

Highlighting the homegrown Singaporean brand, our mission is to enrich modern living spaces with designs that capture Singapore's heritage.

Inspired by the timeless charm of old-school Peranakan shop houses and Kopitiams, where communities bonded over kopi and kaya-butter toast, we pay homage to the harmonious culture of the Little Red Dot.

From vibrant Peranakan tile patterns to cozy Kopitiam aesthetics, each piece of this collection encapsulates Singapore's warmth and cultural richness. These designs evoke nostalgia, ignite the imagination, and invite both pets and owners to cherish moments steeped in tradition and colour.

Illustration Process

Watermelon Playground

Our contemporary tent house design echoes the iconic Watermelon Playground in Tampines, Singapore, with vibrant red, yellow, and green mosaic tiles evoking the fruit's flesh and skin. This edition pays tribute to the 1980s era of HDB-designed playgrounds, offering a nostalgic reminder of our collective childhood experiences to both pets and owners.

Crafting a story that resonates with your audience is essential for establishing a strong emotional connection.

I believe that every brand has a unique story to tell — one that can truly captivate and endear its customers. Let me help you create an exceptional brand experience that engages and delights your audience.

Contact me at ngocbtm2411@gmail.com to see how I can help your brand reach new heights.