Coloring Wall Installation for Citi Bank

I was commissioned by Citi Bank and Soho Exp to make a giant coloring book in the form of a mural to promote their Citi Bank’s new custom cash card. The installation pop-up lasted three days in Manhattan and included murals, posters, animated spots for AR, digital screens, as well as drawings for 3D structures.

Main Wall Structure Drawing

The fabrication team decided they wanted to build a 3D structure where staff can hand out items to guests, we decided it will be a newsstand and they provided me with a blueprint for me to draw on.

Design Sketch for the Newsstand Structure

There were five personas that came with a “personality quiz”. I made a poster for each of them, along with animations that activate with augmented reality on devices.