JOY GUMMY | PACKAGING DESIGN

The Joy Gummy 2-layer marshmallow packaging design is a perfect combination of bright colors, adorable rabbit characters, and actual product images, creating a strong appeal and attraction to customers. The packaging design uses bright and diverse tones, in the direction of pastel tones that are both soothing to the eye and create a sweet feeling, while reflecting the different flavors of the candy. Each flavor will have its own main color, making it easy for customers to identify and choose.

The image of the adorable Rabbit character enjoying attractive marshmallows is the main highlight that attracts customers when looking at the packaging. The packaging uses the actual image of the 2-layer marshmallows, showing customers the shape and color of the candy. The brand name "Joy Gummy" is placed in a prominent position, using a playful and easy-to-read font.

The attention to detail and harmonious coordination of design elements help Joy Gummy stand out on store shelves and make a mark in the hearts of consumers.

Client Joy Gummy

Packaging Project. Packaging is designed for Sweet Brand in Vietnam.

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