This service offers a comprehensive marketing automation platform designed to help businesses optimize their marketing efforts and increase conversion rates.

Key features include email marketing, lead generation, customer segmentation, and detailed analytics. The platform is tailored to streamline marketing strategies and provide personalized customer engagement.

My goal to make the platform more intuitive and user-friendly. I created a design system that ensured visual consistency and streamlined our development process. By focusing on user-centered design, I tailored the experience to meet the diverse needs of our users.

I worked on improving the informational architecture, making it easier for users to navigate and find key features. My commitment to equity-centered design principles ensured the platform was inclusive and accessible.

I enhanced various user flows, including the dashboard, team activity, quotes, booking configuration, payroll, bookings, get-started and settings flow. By introducing new features and refining existing functionalities, I significantly improved user satisfaction and engagement. My efforts resulted in a more seamless, engaging, and enjoyable user experience on Convertlabs.

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📩 ihormasalitin@gmail.com 

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