Pampers Premium Care Ad Campaign: Troskliwa Chmurka

Pampers Premium Care PL Ad Campaign: Troskliwa Chmurka

I had the privilege of being part of the creative team for PL Pampers' latest ad campaign. Collaborating closely with Procter & Gamble's creative marketing agency- Saatchi&Saatchi, Publicis Groupe Hungary, we meticulously crafted character assets and background designs for the video. Our focus was on ensuring these elements aligned perfectly with Pampers' iconic color scheme and brand identity.Together with talented animators from the Airplan Studio, we brought to life the visual storytelling of "Troskliwa Chmurka" (The Caring Cloud), the friendly character at the heart of this campaign. The final ad video beautifully captures the essence of care and comfort that Pampers embodies, resonating with audiences through its heartfelt narrative.

watch the animation here: https://www.youtube.com/watch?v=Ndd3kqKF7hI