Viva — Brand identity case

We created a vibrant brand design for Viva, integrating illustration, motion design and a generative design tool, all to promote physical and mental health.

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Credits — Creative Direction Cristina Pasquale & Arianna Cristiano + Design Lead Arianna Cristiano + R&D Matteo Ruffinengo + Animation Lead David Cubitt + Illustration Arianna Cristiano, Anya Derevyanko, Jorge Gallardo, Alessandra Marin + Animation Riccardo Chiara, Fabio Orlando, Valerio Di Mario, Miguel D’Errico, Andrea Vago + Producer Daniel Ceballos & Ani Karamanukyan + Portfolio Case Study Giovanna Crise