Fruit For Thought Amazon Marketing Case Study

About The Client

Fruit for through is a one-stop shop for all nutritional needs driven from natural fruits. They strive to keep snacking simple, making it easy for customers to make choices that help fuel their fulfilling lives.

In their dried fruit snacks and trail mixes, customers will find only nature's purest ingredients - hitting the sweet spot with just premium quality fruit and nuts brought to them in simple snacking form.

Project Objective

Fruit for thought wanted a stronger product positioning and better marketing. Since they were selling on Amazon, they required assistance in FBA. In addition, they wanted a stronger and customer resonating brand story that’ll keep their consumers hooked with a relatable brand persona.

Solution

We rolled up our sleeves and started with better product positioning on Amazon. We optimized Fruit for Thought’s amazon pricing and focused on acquiring customer reviews. In addition, we started sale focused Amazon targeted ads that yielded strong results. Finally, we optimized Google ads and ran a cross channel ad platform discount for higher sales and better customer value.

The Result

In less than 6 months, we achieved 469% growth in GSV while the total 8 month GSV valued at 642% increase. The ad sales grew by 15% average month on month and the Advertising Cost of Sales were recorded all time low at less than 30% for 6 months.

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