MedTech Momentum

In January of this year, the CEO of the agency I work for approached me to lead a rebranding project to celebrate the company's 10th anniversary. He wanted something with an edge, different from the usual bland corporate design they had always had. He didn't want to discard their existing branding but to elevate it. I took their logo, modernized it, and added a diverse new color palette filled with deep textures and patterns to set them apart in our niche industry. As part of this rebrand, I rebuilt a 26-page website, rewrote all of the existing copy, designed it from the ground up, and photographed all team headshots. This project was a passion for me. It was more than a simple rebrand; it was about elevating my current home and place of business.