Sway Clothing - Branding Case Study
Design Thoughts for Sway Brand Logo
Designed the Sway Clothing logo with the letter "S" as a stylized swan, using smooth, flowing lines to convey elegance and simplicity. Use neutral tones for versatility and pair with a clean, modern Serif font. Ensure the design is scalable and versatile for various formats.
Brand Theme and Appearance
The Sway brand combines the sophistication of Midnight Blue with the energetic vibrancy of Orange. This palette reflects the brand's elegance and dynamic nature. Use Midnight Blue as the dominant color for backgrounds and primary elements, while Orange serves as a striking accent for highlights, buttons, and key design features. The overall appearance should be modern, sleek, and visually engaging, conveying a sense of style and confidence.
Styling of Stories
Highlights the dynamic and engaging style of our Instagram stories. Designed to captivate and inform cohesive branding elements and interactive features to connect with our audience and elevate the Sway brand experience.
