Opendoor for Agents / Campaign Platform, Event Experience Design

Fresh campaign platform for agents, letting them know that Opendoor has their back.

Opendoor stands as a leading digital platform in the residential real estate sphere. Within Opendoor for Agents, real estate professionals are provided with a streamlined solution to cater to clients with unique needs. These may include individuals seeking a specific sale, contingent buyers navigating a competitive market, or those venturing into new construction purchases. At DEPT®, my team spearheaded the development of Opendoor for Agents' most extensive campaign to date. We conceptualized the strategy, creative platform, design language, and orchestrated numerous assets across various channels to breathe life into the campaign—spanning print collateral, video production, merchandise design, event planning, social media, email, and more. Collaborating closely with both our team and the client, I found immense satisfaction in delving into the mindset of real estate agents and crafting content that resonates deeply with them. The campaign yielded remarkable results, with a notable 21% increase in the 'Consideration' key performance indicator (KPI) for the Opendoor for Agents line of business, much to the satisfaction of our client.

Role:

Creative Director, DEPT®

DEPT® Team:

Sierra Clar, Adriana Tudela, Chloe Tanchip, Bernard Louise, Virginia DiCatarina, Mili Garbers, Diandra Farquharson, Gabrielle Goldson, Nicole Clarizio, Laverna Ellis, Madhu Ravindra, Alexi Mojsejenko, Stephen Tabor, Joshua McGowan, Carlotta Langkopf, Morgan Kaye, Katie Wright, Anna Rielly, Ephraim Joseph Client

Team:

Lauren Thurston, Lauren West, David Corns

Client Testimonial:

It was an absolute delight to work with Ephraim and his team on Opendoor for Agents. We should all be SO proud of that 21% increase in 'Consideration' KPI!

Lauren Thurston

Sr Marketing Manager, Partnerships Lead, Opendoor