Dermysk Social Media Marketing Case Study
About The Client
Dermysk - Medical Aesthetic Clinic and Academy
Dermysk is a Canada-based medical aesthetic clinic and academy that has been operating in the field since 2015. They have established their presence in four different cities across Canada, with clinics located in Toronto, Montreal, Regina, and Edmonton. With a mission to make luxury accessible to everyone, Dermysk is setting the highest standards in medical aesthetics education and practice. The client lacked engagement on its social platforms and looking for a social media strategy that would create brand awareness, improve engagement and generate more leads.
Project Objective
The brand wanted to capture new leads by reaching a wider audience on social media and telling them about the positive impact of medical aesthetics. The task would have been easy as the brand is already established but social media algorithms are updating every day. They needed a perfect social media strategy that counters the algorithm and communicates their message to the targeted audience.
Problem Statement
Being a leading digital marketing agency driving a social media strategy or managing paid campaigns wasn’t new for us. But finding gaps and capturing the opportunities that competitors are missing in four different locations was like stepping into uncharted territory.
The problem arose when our team found out that page’s reach was dead. The followers were declining with every passing month, creatives lacked consistency, and when they tried to run ads, the cost per lead was skyrocketing. This case study illustrates how our digital marketing experts resolved these issues within a few weeks, turning the situation around effectively.
The Big Plan by Advertyzed
To reduce lead and conversion costs, we enhanced our targeting strategy for Dermysk. Our creative team designed engaging visuals and promoted discounts. We collaborated with TikTok and Instagram influencers.
We installed Facebook Pixel on Dermysk’s website to retarget visitors and created lookalike audiences. By improving ad timing and detailed targeting, we effectively reached the right audience.
The Result
The results were outstanding, showcasing why Advertyzed is a top digital marketing agency in the USA and Canada. This case study highlights how our social media marketing efforts significantly increased Dermysk’s followers and engagement, enhancing brand visibility and reach. Through influencer collaborations and engaging content, we built brand loyalty, leading to increased repeat purchases and positive word-of-mouth. This case study also reveals how we reduced lead generation costs by nearly 75%. Impressed with our work, Dermysk hired Advertyzed for their web design services.
Want To Be Our Next Case Study?
Power your business with Advertyzed's digital marketing services and grow your business!