WindWater Digital – Brandbook for Digital Consulting Company

In addition to the logo and brand palette I created a comprehensive brandbook for WindWater Digital, a company based in Hong Kong. The company’s name draws inspiration from the Chinese words “Feng Shui” (風水), which translate to “Wind” and “Water.” Feng Shui is a pseudoscience from ancient China that uses energy forces to harmonize individuals with their environment. WindWater Digital aims to provide this harmonious balance for clients in the digital space, guiding them to build the perfect online environment and attract luck, balance, and more customers.

Brandbook Components

• Colors: Defined the primary and secondary colors for consistent use across all materials.

• Fonts: Selected fonts that align with the brand’s identity.

• Illustrations: Recommended styles and types of illustrations to use.

• Logo Usage: Provided guidelines on the do’s and don’ts for logo usage to ensure consistency.

Additional Assets

• Branded Stationery: Created samples of business cards, letterheads, and other stationery items.

• Branded T-Shirts: Designed t-shirt mockups to showcase the brand identity on apparel.

This brandbook serves as a comprehensive guide for maintaining the visual and conceptual integrity of WindWater Digital, ensuring that all brand materials align with the company’s ethos and vision.