WindWater Digital – Logo for Digital Consulting Company

I created a logo for WindWater Digital, a company based in Hong Kong. The company’s name draws inspiration from the Chinese words “Feng Shui” (風水), which translate to “Wind” and “Water.” Feng Shui is a pseudoscience from ancient China that uses energy forces to harmonize individuals with their environment. WindWater Digital aims to provide this harmonious balance for clients in the digital space, guiding them to build the perfect online environment and attract luck, balance, and more customers.

Logo Philosophy

To create the logo, I incorporated several symbolic elements:

Yin and Yang - Representing the balance of opposite yet complementary forces.

Bagua Octagon - Symbolizing the eight fundamental principles of reality.

Labyrinth - Depicting a puzzle that needs to be solved to reach the goal.

Brand Palette

The brand palette is based on soft blue and green colors, which evoke a sense of tranquility and harmony.