Wild Ride Selati
Challenge
Develop a brand identity for a truly unique mountain biking experience hosted at one of South Africa's premier Big 5 game reserves.
Scope
Brand strategy
Identity system design
Signage design
Merchandise design
Social content creation
Results
The brand identity – spearheaded by the "Bokbok" klipspringer icon – was well received, offering a wide variety of merchandising opportunities for the event.
Context
Wild Ride Selati organiser, Jared Cavé, approached me with a brief to create a brand identity that would set it apart from other mountain biking events, as it is truly an experience like no other.
Additionally, he wanted a brand that would help create a line of merchandise cool enough that even non-participants would want a piece of the action. From the get-go, we wanted the logo to look great when applied to caps and t-shirts.
