Safari Story
Challenge
Develop a logo and brand identity system for an online eco-tourism platform that provides a direct link between lodges, guides and safari enthusiasts.
Scope
Brand strategy
Identity system design
Merchandise design
Social content creation
Results
I delivered a brand that is easily adaptable – and instantly recognisable – across multiple touch-points, from the physical to the digital.
Context
Safari Story is a digital platform where game reserves, safari lodges, field guides and tour operators create lasting connections with guests and nature enthusiasts while giving back to local communities and environmental non-profit organisations.
