Sultans of Swing
Challenge
Create a logo and brand identity system for a group of golfing buddies who proudly put the "am" in Pro-am.
Scope
Brand strategy
Identity system design
Merchandise design
Social content creation
Results
The Sultans are completely besotted with their new look, and are the envy of the Cape golfing community.
Context
The amateur golfing fraternity is typified by its camaraderie, and is steeped in almost as many traditions as the professional one.
Perhaps the most treasured of these is the golfing tour – a group of friends who play together regularly under adopted team names, often organising trips to courses around their country for some old-fashioned male bonding.
