Nu Poll Merino
Challenge
Develop a new brand identity system for a group of Merino sheep farmers, allowing them to take their venture to the next level and stand out from their many competitors.
Scope
• Brand strategy
• Identity system design
• Copywriting
• Signage design
• Merchandise design
• Social content creation
Results
The brand was exceptionally well received at the launch during the annual Eastern Cape livestock sale of 2021, and the business continues to go from strength to strength in difficult times.
Context
Nu Poll Merino are a consortium of poll merino breeders from the Middelburg area of South Africa’s beautiful Eastern Cape province. Their polled (hornless) rams are notable for their excellent conformation and high quality wool.
When I was approached by Eben, Rob and Stuart of Nu Poll to help them with their rebrand, I knew we’d be able to build something special together: a local brand capable of developing a cult following that transcends their sector in much the same way agricultural giant, John Deere, does.
