Briefmapp
Challenge
Develop – and act as brand custodian for – a brave, bold and adaptive brand identity system for a female-owned startup in the incredibly fast-paced MarTech space.
Scope
• Brand strategy
• Identity system design
• Copywriting
• Brand custodianship
• Merchandise design
• Social content creation
Results
The brand is gaining followers and traction, and is now entering the funding phase, having successfully graduated from the prestigious Founders Institute accelerator program.
Context
Briefmapp provides collaborative briefing software for creatives in the gig economy. Their software can help you capture a creative brief in under 10 minutes, and get everyone on the same page to formulate the “plan before the plan”.
Their solution builds cohesion for an often messy and unproductive business process, and they aim to provide digital tools and technology for people working anywhere to help them deliver creative products and solutions everywhere.
