This section showcases the development of Cutting Edge EDC, a company specializing in outdoor tools and everyday carry (EDC) knives. During my tenure at Metro Nova Creative, I was responsible for designing and developing a comprehensive website and expanding the company's branding and voice around their pre-existing logo.

I started the project by conceptualizing how to enhance the brand's identity, carefully selecting color schemes and fonts that align with the rugged and practical nature of Cutting Edge EDC. The website wireframes and mockups were created using Figma, and the site was built into a fully functional WordPress site using Elementor. My goal was to capture the brand's essence and appeal to outdoor enthusiasts and EDC aficionados alike. Each step of the process was thoughtfully executed to reflect the robust and dependable identity of Cutting Edge EDC.

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