MAIKADA | Menu Design, Print Design

MAY | 2024

CATEGORY: Menu Design, Print Design

PROJECT TYPE: Freelance Design Project

CLIENT: The Shalimar Hotel

IMAGES USED ARE A PROPERTY OF THE BRAND

THE BRAND:

Team Maikada embraced the belief that "Life comes full circle" and persevered forward. The circular essence of existence found its embodiment in their journey from the mid-1960s to the present day. Their signature cocktails menu delved into the notion of equilibrium, showcasing the harmonious fusion of flavors and the cyclical progression of ingredients.

THE DESIGN:

Inspiration for the concept stemmed from “the circle of life”, recognizing the cyclical nature of time akin to the waxing and waning of the moon. Consequently, the menu was crafted to reflect this insight, with the visual language extending seamlessly to other printed materials.