Rebranding- DEAR BAKE

In February 2024, we re-visualized the DEAR BAKE brand, the home-based bakery in Surabaya City Indonesia. They offer the customer a unique taste for each order, an adjustable taste, and a measurement of cake and bread for every customer.

Before, DEAR BAKE had an old logo design in dark red and orange, which made the overall visual identity lack contrast and characteristics.

We aim to re-visualize the design by creating a modern illustration of the "standing mixer" which has been the brand's unique identity. In addition, we also add several lighter colors to their brand, to make the overall visual clear and recognizable for the customer.