Origin is an app designed specifically for ordering single-origin coffee beans from roasters who work directly with coffee plantations. The goal is to bring more awareness to where coffee comes from while encouraging buyers to purchase their beans more responsibly and equitably. Integrating a coffee's origin into the shopping and browsing experience can create a stronger connection to something hundreds of millions drink every morning—ultimately leading to a more conscientious consumption of one of the world's most popular beverages.

The project began with a branding exercise, creating a logo and visual style for Origin. The logo concept was inspired by the inside of a coffee cherry, while the color palette is reminiscent of something cosmic, alluding to our own origins in the universe.

Origin Coffee Company

Origin Coffee Company began with a passion for discovering the world's most exquisite single-origin coffees, directly from the heart of the regions where they are grown. Founded by two childhood friends with a shared love for travel and coffee, Origin was born from their adventures across coffee farms in Ethiopia, Colombia, and Indonesia. Each journey deepened their appreciation for the distinct flavors and rich cultural stories behind each bean. Committed to transparency and sustainability, they forged direct partnerships with local farmers, ensuring fair trade practices and empowering communities to thrive. This direct relationship not only guarantees the highest quality beans but also honors the hands that nurture them from seed to cup.

At Origin, every cup of coffee is a celebration of its unique terroir and the craftsmanship of its growers. The company collaborates closely with coffee shops around the globe, providing baristas with the finest beans to craft exceptional brews. Origin's dedication to quality and authenticity has earned it a loyal following among coffee aficionados who seek an unparalleled taste experience. Whether you're savoring a bright, floral Ethiopian Yirgacheffe or a deep, chocolatey Guatemalan Antigua, Origin invites you on a journey of flavor, tradition, and connection with every sip.

The current app concept highlights a clean and simple user interface, with the cosmic brand colors woven throughout the experience. I learned a lot about the intricacies of user experience and discovered new ways to use Figma to create, animate, and present information. The experience also helped me learn more about the origin of coffee and ways to support coffee farmers all over the world. Overall the project was a lot of fun and I can't wait to develop it further.