Sliding Scale Website

This is a website designed for Sliding Scale, a company focused on the design and curation of creative furniture.

The goal with this site is creating a minimal backdrop for the furniture to shine. Similarly to their physical studio, it's all about open space and bright light so that the unique architecture of their pieces can be the center of attention. Creating a consistent user experience throughout the various ways that customers interact with a brand is super important to me and this was a great website to reflect that.

By breaking the hero image into two and utilizing interesting alignment makes this landing page feel kind of like a window, sort of funky and interesting without being overwhelming or taking any shine away from the chair itself. It's simple, but it's filled with twists.