Sloan Medical Website - Before & After

Sloan Medical wanted an updated, modern website that could drive users down the sales funnel. Our team applied a refreshed visual approach and sales-focused usability to transform their home on the web.

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Sloan deserved a sales-enabled website that pulled its weight 24/7. The new site clearly communicated the value and differentiators of their key products. We added a blog to capture search attention, pull their brand up in the Google rankings, feed their social media channels, and educate their prospects on the

pain that Sloan’s products solve. The layout of the site intentionally moved users down the sales funnel.

We uncovered that Sloan’s key to success is getting samples of their product to surgeons and operating room staff. Sloan’s vice president of sales, shared the mantra, “If they try us, they buy us.” We drove website visitors to a simple directive: Request a free sample.

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