Sloan Medical - Website Home Page
An eye-catching palette, simple layout, and sly voice came together to create a website that moved users down the sales funnel and increased sample requests.
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Sloan deserved a sales-enabled website that pulled its weight 24/7. The new site clearly communicated the value and differentiators of their key products. We added a blog to capture search attention, pull their brand up in the Google rankings, feed their social media channels, and educate their prospects on the
pain that Sloan’s products solve. The layout of the site intentionally moved users down the sales funnel.
We uncovered that Sloan’s key to success is getting samples of their product to surgeons and operating room staff. Sloan’s vice president of sales, shared the mantra, “If they try us, they buy us.” We drove website visitors to a simple directive: Request a free sample.
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