Netflix - Removing the Friction

Ever since I upgraded the Apple TV and downloaded the Netflix application, I've been frustrated. Frustrated because I love this service, the brand, and spending countless hours watching amazing shows and movies. But I'm also frustrated because my expectations, and I'm sure many others, aren't being met. And the one thing that everyone wants to do while using Netflix, something that should be a primary focus, is browse and discover content.

In today's state (on the Apple TV app) a simple task like seeing all available documentaries, and the sub categories within, is a task that cannot be accomplished.

So like most designers in my shoes, I threw my thoughts and desires into Dribbble, ha! Spent some time thinking about the simple upgrades that could be made so that addicted fans like me can continue to "See What's Next"