SOJE LOUNGE | LOGO DESIGN & BRAND IDENTITY
In the midst of the hustle and bustle of life, we often yearn to find a peaceful place to let our souls drift along with the music, to connect with like-minded souls and to enjoy the perfect moments with a scrumptious cocktail. SOJE Lounge was born from that very desire, a place where you can temporarily put aside your worries, worries and immerse yourself in your own world.
The SOJE Lounge brand identity is designed with 3 main colors: dark pink - black - white to show unique personalities. The dark pink color brings a modern and trendy feeling, helping SOJE Lounge build the image of a bar that is not only classy but also keeps up with trends, attracting young and stylish customers. Black symbolizes strength and mystery. This creates an attractive space, stimulating the curiosity and desire of customers to come and experience at SOJE Lounge. White creates balance, highlights other elements, and provides a comfortable, pleasant feeling for customers.
The logo design of SOJE Lounge is a novel and unique combination of the letter S in the brand name and the mirror ball. The soft, fluid stylized S-symbol that surrounds the mirror sphere represents the relaxed and friendly atmosphere of SOJE Lounge, where customers can comfortably enjoy moments of entertainment. The mirror orb, often seen in dance floors and nightclubs, is a symbol of vibrancy and fun. The use of this image in the SOJE Lounge logo emphasizes the party, entertainment, and fun atmosphere that the bar brings to customers.
The combination of the letter "S" and the mirror sphere creates a harmonious and balanced symbol, giving the logo an aesthetic and professional feel. The soft "S" combined with the sparkling mirror sphere creates a design that is both striking and individual.
Designed by Bee Art
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Client SOJE Lounge
Logo and Branding Project. Logo is designed for a Bar in Vietnam.
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