Arah Tuju : A Visual Identity for creative agency

Founded in Bandung, Indonesia, Arah Tuju is a digital creative agency. They already have a color identity in mind, which is Yellow and Black. Yellow was chosen because it is a bright colored that immediately grabs attention, and it also symbolizes creativity and ideas. The brief was to create a logo and all necessary graphic elements. The branding for Arah Tuju are revolves around its name of "Arah" means direction in Indonesian, and "Tuju" means aim or objective.