Project Objective

Create an attractive and informative animated banner that will attract users' attention to the new bikeshare fare, increase brand awareness and increase the number of users.

Target Audience

• young people (18–35 years old);

• city dwellers leading an active lifestyle;

• tourists visiting the city;

• people who prefer environmentally friendly modes of transportation.

Expected results

• increasing awareness of the new tariff;

• increase in the number of users using the new tariff;

• increase in brand recognition and trust.

Thanks for watching!