The Forest of Opportunity
Emotive animations of our native ngahere to educate Aotearoa around the issue of digital inequity
Spark Foundation partnered with the team at daylight to tackle the pressing issue of digital inequity in Aotearoa. Recognising that one in five people faced this problem, they aimed to create powerful messaging that would educate the public and emphasise the importance of digital wellbeing. To convey their narrative effectively, daylight used a metaphor of a native kauri forest, with the roots of the trees symbolising the hidden factors crucial to digital wellbeing. By uniting and ensuring equal opportunities for all, they envisioned building a flourishing digital ecosystem.
