Grano Study Project

The intention of this work was to create a modern branding strategy of a to-go cafeteria. Their public is mainly young people and university students. Their values are much connected with sustainability, all the purpose is to support reusable habits so the cafeteria doesn't sell products in plastic or paper containers, instead they sell reusable mugs/ bottles to encourage the waste reduce.

Grano means grain in italian, so the final O in the brand makes a minimalist reference to the coffee bean, the coffee bean is used sometimes as overlay (like in instagram posts and the website-menu intro page.