Ives Curated Gifts B-Side

Hype B-Sides is a series showcasing the design concepts that didn’t get chosen by our clients, but we still love. Like the bonus tracks on the flip side of a cassette or vinyl, these are the deep tracks to Hype’s hits.

Today we’re excited to feature the second concept for a much-loved Fort Myers gift boutique: @ivescuratedgiftsThis concept focused on Ives’ playful vibe and thoughtfully-curated gifts.

Bold, bright, iconic colors inspired this color palette, and the illustrated brand assets communicate the versatility of products at their shop. Our team had fun exploring creative solutions for gift wrap, bags, patterns, and other branded collateral.