Next Gen in-room entertainment for Hilton Hotels

Founded in 1919, Hilton is a global organisation of full-service hotels and resorts, and a flagship American multinational hospitality brand. When we were approached, Hilton was facing challenges in knowing how best to modernise its in-room entertainment system, as they struggled to understand the potential for enhanced utility and revenue beyond mere entertainment, as guests were no longer willing to pay for traditional movie rentals and preferred instead to use their own personal subscriptions.

The primary objective was to develop a next-generation in-room entertainment system that could seamlessly integrate guests' personal streaming subscriptions and provide a more comprehensive range of functionalities beyond traditional movie rentals.

This included exploring how the TV system could facilitate access to room service, local attractions, restaurant reservations, and transportation services, enhancing the overall guest experience.

Additionally, the project aimed to establish a robust user experience (UX) framework for the in-room, 10-foot user interface (UI) system, enabling guests to comfortably interact with the television screen from a distance but be able to interact with a series of component utilities.

This would involve research and collaboration with their technology partner LG, a leading TV manufacturer based in South Korea, to develop a fully functional prototype for user testing and refinement.