The Heimdal Brand Identity Reveal at Infosecurity 2024

Challenge

The initial challenge was to transform the Heimdal icon logo into a strong and recognizable brand identity. This involved creating a character embodying the brand’s security, strength, and innovation values.

Design Process

To address this challenge, I undertook a comprehensive design process:

Concept Development - I began by brainstorming and sketching various iterations of the Heimdal character, focusing on integrating elements that symbolize protection and resilience.

Digital Rendering - Once the concept was finalized, I created a detailed and dynamic character design, ensuring it aligned with the brand’s vision. This phase also included designing the booth layout, videos, collaterals, and merchandise to ensure a cohesive brand experience.

Integration - The character and brand elements were then integrated across all platforms, ensuring consistency in visual communication and brand messaging.

Presentation at Infosecurity Europe 2024

The final brand identity was unveiled at Infosecurity Europe 2024, one of the largest and most influential cybersecurity events in the world. The booth showcased the new Heimdal character prominently, along with engaging digital displays and interactive elements. The brand identity created a strong visual impact and effectively conveyed the brand’s commitment to cybersecurity.

Our booth engaged with thousands of visitors, capturing the attention of industry professionals and potential clients alike. The interactive elements and dynamic visuals drew in a steady stream of attendees, resulting in significant interest and positive feedback.