Chicken Salad Chick - Rebrand Concept

On a recent drive to Tennessee, I realized how difficult it was to read the Chicken Salad Chick logo from the road. Inspired, I decided to rebrand their logo, transforming it into a more modern and recognizable design. I also tweaked the color palette to enhance text legibility. This was a quick one-day project, and while there’s always room for improvement, I’m excited about the fresh new look!

What do you think?