LGNDS Branding

I'm going to start sharing some shots from my first big entrepreneurial venture, LGNDS, which is now on hiatus. From it's inception, pretty much everything released under the LGNDS brand was designed by myself – from clothing items to the website and marketing materials.

LGNDS opened in 2010 as a brick & mortar BMX, skate, and apparel shop north of Boston in Salem, MA. In 2011 the store relocated to Tucson, AZ and in 2012 the store transitioned into an independent lifestyle brand – abandoning the physical store in favor of online sales and wholesale. LGNDS garnered several retailers, exhibited at many trade shows, and sold a variety of gear online until going on hiatus in 2014.