Good AI Principles
Craft's new initiative, Good AI, focuses on creating ethical and user-friendly AI solutions. Guided by our philosophy of "Good Work with Good People for Good Clients with Good Balance," we place users at the center of our design process. We developed our own set of guiding principles for Good AI, drawing from our client work and team insights. Our aim is to leverage AI's benefits while ensuring it is socially responsible and supportive of human collaboration and potential. We're excited to see how Good AI shapes the future of AI design.